Kai from EXO is the first Korean celebrity to have a collection with the Italian house.

No stranger to cartoon collaborations, Gucci&rsquo;s next collection now comes with a Korean celebrity - Kai from EXO. Appointed as the global ambassador for Gucci in 2019, the K-pop heart throb has now come together with the Italian maison for a capsule collection, making him the first Korean celebrity to have a collection with the house.

Kai&rsquo;s Gucci collection, which will launch exclusively at Gucci Ion Orchard come 15 April, comes with a central motif of the teddy bear - a favourite companion from our childhood. Together with Creative Director Alessandro Michele, the collection comes as a selection of men&rsquo;s and women&rsquo;s ready-to-wear and accessories with the distinctive decorative motif of a teddy bear in a blue bow tie.

&quot;The Kai Capsule Collection is a collection that embodies my favorite animal, a bear. Gucci is a luxury brand and it doesn&rsquo;t give off the feeling that it&rsquo;s something you wear typically in your everyday life. But with the cute bear, it seems much more casual. I think you can express your style more adorably because there are bears everywhere. People from varying age ranges can wear it in their everyday lives too,&rdquo; says Kai in an interview with Esquire Korea, as translated by <a href="https://www.soompi.com/article/1455691wpp/exos-kai-sports-his-new-collection-with-gucci-and-talks-about-living-up-to-fans-expectations">Soompi.</a>

The campaign features Kai on the streets of Seoul with his furry friends, shot by South Korean photographer Min Hyunwoo and Film Director Woogie Kim. Decked out in the capsule collection, he is accompanied by a giant teddy bear as he goes about enjoying his day.

GU020_KAI X GUCCI CAPSULE COLLECTION_PR CROPS_PRIORITY_300dpi_1.jpg

GU020_KAI X GUCCI CAPSULE COLLECTION_PR CROPS_PRIORITY_300dpi_2.jpg

GU020_KAI X GUCCI CAPSULE COLLECTION_PR CROPS_PRIORITY_300dpi_3.jpg

GU020_KAI X GUCCI CAPSULE COLLECTION_PR CROPS_PRIORITY_300dpi_4.jpg

The collection features a colour palette of earthy browns, tans, creams, and the house&rsquo;s emblematic green and red, and designed and curated to maximise effortlessness and comfort.

GU020_KAI X GUCCI CAPSULE COLLECTION_PR CROPS_PRIORITY_300dpi_5.jpg

GU020_KAI X GUCCI CAPSULE COLLECTION_PR CROPS_PRIORITY_300dpi_7.jpg

GU020_KAI X GUCCI CAPSULE COLLECTION_PR CROPS_PRIORITY_300dpi_8.jpg

GU020_KAI X GUCCI CAPSULE COLLECTION_PR CROPS_PRIORITY_300dpi_10.jpg

Check out 10 top picks from the collection below:

The Kai x Gucci&nbsp;collection will launch exclusively at Gucci ION Orchard on 15 April 2021.

Creature Comforts: The Kai x Gucci Campaign Is Out

Recommended posts for you

Fashion

Salma Hayek Pinault: the upcoming film "Without Blood" and Kering Foundation projects

Fashion

Nicole Kidman discusses her career, upcoming film "Babygirl", and Netflix TV series

Fashion Week

Fendi Spring Summer 2025 Show Marks: “A Century of History”

Fashion Week

Ferrari, sensuality and freedom for Rocco Iannone's spring summer 2025

Fashion Week

Bottega Veneta: The Enchanted World of Matthieu Blazy for Spring Summer 2025

Fashion Week

Fresh concreteness for Burberry and the spring summer 2025 show

Fashion Week

Versace surprise, the women's spring summer 2025 fashion show

Fashion

Venice Film Festival 2024: The most beautiful looks on the Festival's red carpet