From LGBTQ-owned makeup labels to unisex skincare favorites.

Cis-gender, white, young, and female. Those were the standards that were long instilled in our <a href="https://www.lofficiel.co.uk/beauty/beauty-brands-sustainable-tips-to-shop">beauty industry </a>by brands and marketers alike. However, thanks to the new wave of gender-inclusive brands emerging in conjunction with<a href="https://www.lofficiel.co.uk/pop-culture/tiktok-stars-gen-z-fashion">&nbsp;Gen Z&nbsp;</a>and Millennials being at the forefront of<a href="https://www.lofficiel.co.uk/Fashion/best-black-fashion-designers"> social activism,</a> this outdated concept is continually being challenged. Brands that once got away with a limited amount of foundation shades and non-diverse campaigns are now seeing that the way forward is to welcome all.&nbsp;&nbsp;

With the industry being hit by a newfound wave of inclusivity, brands are even going beyond optics and supporting the communities at the source. Brands such as&nbsp;<a href="https://www.lofficielusa.com/beauty/introducing-fluide-beauty-the-all-genders-beauty-collection" rel="noopener" target="_blank">We Are Fluide</a>&nbsp;and&nbsp;<a href="https://www.milkmakeup.com/" rel="noopener" target="_blank">Milk</a>&nbsp;donate a percentage of their proceeds toward LGBTQIA+ causes and other non-profit organizations. Likewise,&nbsp;<a href="https://www.lofficielusa.com/beauty/rihanna-haircare-line-fenty-hair-products-tools" rel="noopener" target="_blank">Fenty Skin</a>&nbsp;and Aesop ignore restrictive labels such as &ldquo;grooming,&rdquo; &ldquo;for him,&rdquo; and &ldquo;for her&rdquo; when marketing their products.&nbsp;

Regardless of your age, gender, or sexuality,&nbsp;L&rsquo;OFFICIEL&nbsp;rounds up 10 gender-neutral and inclusive beauty brands you should check out.

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Trixie Cosmetics

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Founded by Trixie Mattel, winner of the third season of&nbsp;<a href="https://www.lofficielusa.com/fashion/best-drag-queen-fashion-of-all-time-rupauls-drag-race" rel="noopener" target="_blank">RuPaul&#39;s Drag Race All-Stars</a>,&nbsp;<a href="https://www.trixiecosmetics.com/" rel="noopener" target="_blank">Trixie Cosmetics</a>&nbsp;is all about providing fun, vibrant <a href="https://www.lofficiel.co.uk/beauty/eye-makeup-trend-bold-colors">makeup</a> for regular makeup fans and drag queens alike. Thanks to Mattel&rsquo;s experience as a makeup artist and drag queen, the products are formulated with the utmost care in quality&mdash;all while having adorable packaging.

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Jecca Blac

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<a href="https://jeccablac.com/" rel="noopener" target="_blank">Jecca Blac</a>&nbsp;was founded by London-based makeup artist Jessica, who had experience working behind the scenes in the film industry. She opened Jecca Blac studio as a safe space for trans women to experiment with makeup. Today, the brand strives to cater its products to all genders, identities, skin tones, expressions, pronouns, and sizes.

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Youth to the People

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<a href="https://www.youthtothepeople.com/" rel="noopener" target="_blank">Youth to the People</a>&nbsp;emphasizes clean and vegan beauty, sustainability, and activism. Already donating a percentage of its sales toward a variety of non-profit organizations, ranging from philanthropic to environmental causes, Youth to the People is a firm believer in skincare for all. For its Pride Dream Mask, 100 percent of its sales will be going toward non-profit organizations working to empower LGBTQIA+ communities.

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Noto Botanics

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<a href="https://notobotanics.com/" rel="noopener" target="_blank">Noto Botanics</a>&nbsp;is a gender-fluid beauty brand that carries both skincare and makeup products. The brand focuses on multi-functional and simple products.

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We Are Fluide

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Priding itself in being inclusive throughout its packaging, casting, and team,&nbsp;<a href="https://www.fluide.us/" rel="noopener" target="_blank">We Are Fluide</a>&nbsp;offers unique products for those seeking fun and experimental makeup (while being cruelty-free and vegan). In addition, the brand donates 5 percent of its sales toward LGBTQ health and advocacy organizations.

&nbsp;

Fenty Beauty and Fenty Skin

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Created by the one and only&nbsp;<a href="https://www.lofficielusa.com/music/rihanna-new-songs-album-music-works-in-the-works" rel="noopener" target="_blank">Rihanna</a>,&nbsp;<a href="https://fentybeauty.com/" rel="noopener" target="_blank">Fenty Beauty</a>&nbsp;strays from gender restrictive labels and emphasizes makeup for all. Likewise,&nbsp;<a href="https://fentybeauty.com/pages/fentyskin" rel="noopener" target="_blank">Fenty Skin</a>&nbsp;prioritizes clean yet effective skincare. She quotes, &ldquo;Fenty Skin is everything I wish I had back then, I wanted it to feel approachable, easy, and to take the pressure off choosing a routine, so I created one for everyone.&rdquo;

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Aesop

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<iframe height="800" src="https://www.instagram.com/p/CPILhuRse0L/embed" width="100%"></iframe>

<a href="https://www.aesop.com/us/c/skin/" rel="noopener" target="_blank">Aesop</a>&nbsp;takes a modern and luxurious approach to skin and hair care, soaps, and fragrances. Aesop focuses on elegant, yet effective products for everyone with genderless labels, specifically for its shaving products.

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Ursa Major

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Inspired by the adventurous aspects of nature,&nbsp;<a href="https://www.ursamajorvt.com/" rel="noopener" target="_blank">Ursa Major</a>&nbsp;incorporates all-natural ingredients to achieve a &ldquo;healthy mountain glow.&rdquo; From skincare to deodorant, Ursa Major markets its products with no gender restrictions.

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&nbsp;

Milk

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Founded by Milk Studios,&nbsp;<a href="https://www.milkmakeup.com/" rel="noopener" target="_blank">Milk Makeup</a>&nbsp;is sustainable, clean, and fun overall. For Pride (and throughout the year), Milk Makeup donates 1 percent of its sales toward The Center, a safe space made for LGBTQIA+ communities.

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Malin + Goetz

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Made in New York,&nbsp;<a href="https://www.malinandgoetz.com/our_story" rel="noopener" target="_blank">Malin + Goetz</a>&nbsp;has a lineup of genderless face, body, and fragrance products that have become cult favorites. The queer-owned brand was founded by partners&nbsp;Matthew Malin and Andrew Goetz in 2004, and has always focused on natural, high-performing ingredients.

10 Gender-Inclusive Beauty Brands to Shop Now

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