AMI Paris taps French actress Catherine Deneuve to celebrate the release of its latest handbag.

Building a <a href="https://www.lofficielusa.com/fashion/capsule-wardrobe-celebrity-models-rosie-huntington-whitelely-emily-ratajkowski" target="_blank" rel="noopener">great wardrobe</a> is all about investing in staple items. One thing everyone needs: a classic handbag. <a href="https://www.lofficielusa.com/fashion/ami-de-coeur-jean-paul-goude-collaboration-campaign" target="_blank" rel="noopener">AMI</a> Paris is hoping to fit the bill with their latest launch, Le D&eacute;j&agrave;-Vu bag. The piece is a small, calf leather, quilted bag, just stylish enough to be modern, and simple enough to be timeless.
For the release, the brand teams up with French actress <a href="https://www.lofficielusa.com/fashion/catherine-deneuve-auction-christies-2018" target="_blank" rel="noopener">Catherine Deneuve</a> to capture some cinematic campaign imagery. Deneuve is known to the French for her roles in films such as The Last Metro and Indochine, as well as for being an iconic <a href="https://www.lofficielusa.com/fashion/spencer-princess-diana-chanel-costumes-kristen-stewart" target="_blank" rel="noopener">Chanel</a> perfume spokeswoman. Here, at 78, she looks elegant as ever for AMI.

Le D&eacute;j&agrave;-Vu bag, accented with vertical <a href="https://www.lofficielusa.com/fashion/quilted-bag-trend-padded-puffy-handbags" target="_blank" rel="noopener">quilting</a>, comes with a round, wooden handle and silver, rectangular clasp. The bag is available in black, green, grey and red&mdash;four colors that tied together&nbsp; AMI&rsquo;s Fall/Winter 2021 collection, in which the bag was first seen.
The name, Le D&eacute;j&agrave;-Vu, is meant to evoke the timeless nature of the handbag, itself being reminiscent of classic shapes and styles. It is launched this year in accordance with the 10th anniversary of the brand, representing the core aesthetics of the fashion house.

Deneuve, a favorite actress of designer Alexandre Mattiussi, was photographed by Michael Bailey-Gates for the campaign. But she's not the only celebrity caught carrying the bag. Le D&eacute;j&agrave;-Vu has already been worn by the likes of <text class="textbox__3ziulaHePS__preview-doc" direction="ltr" height="10.2672119140625" lengthadjust="spacingAndGlyphs" textlength="67.2225723266602" x="97.3113632202148" y="-233.809997558594" data-test="textbox">Naomi Campell</text><text class="textbox__3ziulaHePS__preview-doc" direction="ltr" height="3.96334838867188" lengthadjust="spacingAndGlyphs" textlength="1.76640319824219" x="165.611846923828" y="-233.810012817383" data-test="textbox">, </text><text class="textbox__3ziulaHePS__preview-doc" direction="ltr" height="10.2451324462891" lengthadjust="spacingAndGlyphs" textlength="48.0681610107422" x="171.865768432617" y="-233.809997558594" data-test="textbox">Gigi Hadid, </text><text class="textbox__3ziulaHePS__preview-doc" direction="ltr" height="9.91390991210938" lengthadjust="spacingAndGlyphs" textlength="40.1966400146484" x="224.897354125977" y="-233.810012817383" data-test="textbox">Normani, and </text><text class="textbox__3ziulaHePS__preview-doc" direction="ltr" height="10.2671966552734" lengthadjust="spacingAndGlyphs" textlength="38.9049377441406" x="270.017364501953" y="-233.810012817383" data-test="textbox">Hailee St</text><text class="textbox__3ziulaHePS__preview-doc" direction="ltr" height="7.99295043945312" lengthadjust="spacingAndGlyphs" textlength="9.78433227539062" x="309.786804199219" y="-233.810012817383" data-test="textbox">an</text><text class="textbox__3ziulaHePS__preview-doc" direction="ltr" height="10.3113708496094" lengthadjust="spacingAndGlyphs" textlength="143.288146972656" x="320.528717041016" y="-233.809997558594" data-test="textbox">field.&nbsp;</text>
Le D&eacute;j&agrave;-Vu bag is now available at AMI stores worldwide and <a href="https://www.amiparis.com/us/shopping/le-deja-vu-16645738" target="_blank" rel="noopener">online.</a>

AMI Paris Launches Le Déjà-Vu Bag

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