In support of pink October, the month dedicated to breast cancer prevention, the initiatives and &quot;pink&quot; pieces by Stella Mc Cartney, Ralph Lauren, Roger Vivier, Sleeper and Cult Gaia arrive.

October, better known as the pink month, is the month of breast cancer prevention since the 1980s. This initiative was devised in the late 1980s to raise awareness of the disease and raise funds for research into its cause, prevention, diagnosis, treatment and cure. starts on 1st October and ends on 31st October of each year. In 1993 Evelyn Lauder , Senior Corporate Vice President of the Est&eacute;e Lauder Companies, founded the Breast Cancer Research Foundation and established the pink ribbon as a symbol. Over the years the world of fashion and beauty has started to support various initiatives, charities, associations to support research and put the emphasis on prevention, which is important at all ages.

For 2020 here are 5 projects not to be predicted are curated by:

Stella McCartney has &nbsp; launched its annual Breast Cancer Awareness 2020 campaign by Pulitzer Prize-winning photojournalist Lynsey Addario and documentarian and activist Alice Aedy. Women from different social backgrounds and backgrounds share the stories of their masectomy by sending out messages of hope and solidarity. The campaign video shot by Alice Aedy and titled &quot;A letter to my Loved Ones&quot; portrays women reading letters written to loved ones, shamelessly showing their scars. Present in the video is the beloved Louise Listening post-operative bra, a splendid and highly technical garment at the same time for all women who have undergone a mastectomy. Also included in the campaign is a set of lingerie proposed annually in a limited edition, the Whitney Popping in pink. Proceeds from sales will be donated in part to the Stella McCartney Cares Foundation, which supports charities and support centers around the world.

Ralph Lauren , who has been involved in cancer treatment for over twenty years, is once again proposing his &ldquo; Pink Pony Initiative&rdquo; this year, a global philanthropic project dedicated to cancer treatment. The Company devised the &quot; More conversations, More love&quot; campaign : with the aim of galvanizing a community of inspiration and support in the fight against cancer, conversations are promoted with surviving women and with those who still carry on a daily battle against cancer. cancer, so that many different stories can instill hope, courage, knowledge and solidarity. For the occasion, the Pink Pony 2020 Collection presents some classic Polo pieces, revisited with modern graphics and details, whose proceeds in Italy will benefit <a href="https://www.fondazioneieoccm.it/la-fondazione/chi-siamo/" target="_blank">the IEOCCM Foundation</a> .

Roger Vivier works with the Breast Cancer Research Foundation to return 10% of the profits from his Pink Flower Strass Pumps until the end of October.

Cult Gaia : The accessories brand offers five accessories in pastel pink. We find the Nano Acrylic Ark Bag of the brand, the Maya sandal, the Tallulah earring, the face mask and the Turband. 70% of the profits through December will go to the Women&#39;s Cancer Research Fund.

For the fifth consecutive year Sleeper, the pijami and dressing gown brand in natural fabrics born from the idea of Kate Zubarieva and Asya Varetsa, is launching a charity campaign to help spread awareness. A 30 percent discount will be applied to all of the brand&#39;s pink dresses and 20 percent of all sales will be donated to the Ukrainian charity fund KVITNA which works with women with cancer. Additionally, Sleeper has also produced a video debunking common myths associated with breast cancer.

5 initiatives to fight breast cancer: from Stella McCartney to Roger Vivier

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