Face of the iconic perfume of the house on rue Cambon, Marion Cotillard exclusively reveals the behind the scenes of the campaign film directed by Johan Renck.

It will turn&nbsp;100 years old in 2021&hellip; And yet, the <a href="https://www.lofficiel.be/beaute/chanel-n-5-marion-cotillard-danse-sur-la-lune-dans-le-film-de-la-campagne-publicitaire" target="_blank">Chanel N &deg; 5</a> perfume continues to make us dream. An olfactory ambassador for the double C label, it has been able to count on prestigious muses over the years. Since February 2020, it&#39;s Marion Cotillard who lends him his features. To stage the meeting between this emblematic juice and the Oscar-winning actress, Chanel has bet on a film conceived as a moment of cinema. And this, in the great tradition of advertising campaigns for the fragrance. Over the course of its history, it has seen outstanding duets, in front of and behind the camera, such as Nicole Kidman and Baz Luhrmann or even Audrey Tautou and Jean-Pierre Jeunet &hellip; Meeting with a star who does not take himself seriously.

Can you tell us the story of the film directed by Johan Renck for the new Chanel N &deg; 5 campaign?

It&#39;s winter in Paris. Near the Seine. It is dark and a woman, dressed in a large black cape, walks over a snowy bridge, alone and confident, in a very enigmatic atmosphere. She stops and contemplates the full moon which shines with all its light. Suddenly, she finds herself on the Moon where a man is waiting for her. They will dance together, train each other in a movement that is at the same time whimsical, funny and passionate. Then the woman is back on this bridge in Paris. She turns around and sees the man she was dancing with. They smile at each other.

&nbsp;

How did she get him back to Earth? We stop on this mystery. What appealed to you about this scenario?

It&#39;s a love story, a pretty happy love story. There is both lightness and depth, airy and earthy. When the two characters start to dance, two human forces come together. It&#39;s a pretty picture of what it feels like to be very much in love. I find it very beautiful to take N &deg; 5 into this universe.

&nbsp;

Can you tell us about your collaboration with director Johan Renck?

We had a constructive, enriching and happy collaboration. There was something very similar between him and the story we were telling. He has this mischievous and magical energy, and at the same time he&#39;s someone who has a very unique universe. A universe in motion, which can be at the same time crazy, magical and magical.

07_PA2020_01_0072_RGB_HD.jpg

PA2020_01_0076_RGB.jpg

Which character do you play?

When we started discussing the film with the director, we imagined a female character who liked to live in the present moment. During the shooting, I really felt this woman full of joy, with a great freedom in the way she expresses what she feels. It was important to find that energy. Because there is this dance that arises between the two characters. A dance that is unlike any other. For that, it was necessary to draw a woman who likes to feel alive and open to the unexpected.

&nbsp;

Is this a woman you feel close to?

He is a character who lives the present moment, fully. And that&#39;s something I aspire to. The woman in the film seizes the moment - without nostalgia for the past, nor fantasy of the future. I seek to forge a joyful, positive and free path. I don&#39;t know if I&#39;m getting there, but I&#39;m working on it. The character of this woman seems to tell us that anything is possible to make her dreams come true.

&nbsp;

Would you also be ready to take down the moon?

Take down the moon, no! She is very good where she is. (Laughs) Do everything to achieve your wildest dreams? Yes ! When I was a child, my mother always told me &quot;everything is a gift&quot;. Today I say to my children: &quot;dream big, because your dreams can come true&quot;. In the film, the character of the woman leads the dance. The fact that the man is present on the bridge at the end of the film symbolizes the strong idea of the woman N &deg; 5. Indeed, the woman leads the dance. But to dance, you need two. We help each other, we train, we lead then we let ourselves be led, all in motion. It is a team effort. Moreover, this idea resonates with the song of the film, &quot;Team&quot; by Lorde. I like the idea of a relay between two beings. Here it is a dance that is unlike any other. She is surprising, engaged, sensual and fun. It expresses passion. Anything can happen in life, thanks to passion.

marion cotillard Chanle N ° 5

What does dance represent in your life? Do you like to dance ?

I have made it a rule of life to sing, dance and laugh at least once a day! (Laughs) I dance a lot with my kids. At such times, I feel all the cells in my body vibrating. I sing a lot too. Singing and dancing are two practices that allow me to reconnect with my body and with external energies. To feel free. I believe people like to dance because it is a moment when you feel alive.

&nbsp;

Did you know choreographer Ryan Heffington?

Yes. I admire his work and our collaboration has been very strong. His universe inspires strength, freedom, joy and humor at the same time. It is rare to succeed in reconciling all of this. What I like about Ryan Heffington is that he&#39;s as much a choreographer as he is a director of actors. During the choreography, he guided me very precisely on the expression of the face, as much as on the movements of the legs or arms. It is a real story that he tells through dance.

&nbsp;

Did you understand the choreographic part of the shoot?

Oh yes ! (Laughs) I&#39;m not a dancer. I was anxious. We rehearsed several days before the shoot. And I was lucky to have J&eacute;r&eacute;mie B&eacute;lingard, who is a great &Eacute;toile dancer, as a partner. I was very impressed because he has a brilliant career. Right away, he welcomed me into the choreography. It was a wonderful meeting. I was both intimidated and reassured at the idea of dancing with an &Eacute;toile dancer. I knew he wouldn&#39;t let me down. Both literally and figuratively. He is a being of great generosity, who radiates immense energy.

PA2020_01_0064_RGB.jpg

Print2.jpg

Is this dance a metaphor for the romantic relationship?

The film tells the story of the connection between two human forces that come together for a dance, for a dream, in a very powerful moment. This dance shows the emotions that cross them, many and multiple. There is love, joy, mutual aid ... There is also seduction, since these are two bodies that recognize and like each other. I trust the viewer, everyone can read their own vision of love.

&nbsp;

Can you tell us about the dress you wear in the movie?

The dress in which I dance is a golden dress, entirely hand-embroidered by the Maison Lesage workshops. It is inspired by a dress that Gabrielle Chanel had worn. She is really sublime! It had already been reinterpreted by Karl Lagerfeld a few years ago. And Virginie Viard rethought it again, especially for the shooting of the film. It is a jewel of grace in which I was able to move, dance, run ... This dress expresses movement and freedom. Very CHANEL!

&nbsp;

What is your relationship with CHANEL perfume N &deg; 5?

I felt an immediate connection with No. 5. It&#39;s more than a perfume, it&#39;s a work of art. Its composition is full of mysteries. And its bottle is designed like a modernist painting. N &deg; 5 is today a classic, which knew how to keep its singularity. It is the characteristic of an icon, to cross time. So I feel very lucky to continue to bring the story of this iconic perfume to life.

05_PA2020_01_0087_RGB_HD.jpg

What does the story of its creation inspire you?

N &deg; 5 is the first perfume created by a woman seamstress. Her creation tells the story of an avant-garde woman, breaking with her time. Gabrielle Chanel has succeeded in creating an olfactory revolution. It established itself in the world of perfumery, at a time when women had to fight to exist, in a world ruled by men. This is what touches me deeply.

&nbsp;

What do you think of Gabrielle Chanel &quot;perfumer&quot;?

I like his approach. She had decided to create a perfume for herself. Quite simply because she could not find in the perfumers of the time a perfume that corresponded to what she wanted to wear. So she made it up. In developing N &deg; 5, she let herself be guided by her intuition. And by his own desire. She thus created a perfume that was unlike any other. It is very daring. I believe that there is in this creative process an authenticity, a truth, which touches people. By allowing herself to be herself, she was able to touch others.

&nbsp;

Why are you attached to N &deg; 5?

Wearing a perfume is an intimate gesture. A perfume tells something about the identity of the person who wears it. We enter, paradoxically, into the depth of being. N &deg; 5 does not have the same scent from one skin to another and yet it remains recognizable. It&#39;s fascinating. It is a perfume that has such a particular, subtle composition that it becomes both unique and different on each woman.

print6.jpg

Are you, like Gabrielle Chanel, an &quot;olfactory&quot;?

Yes, my sense of smell is very well developed. At the beginning of my career, when I was working on the approach of a character, I started by finding a perfume that corresponded to him. It was a way of understanding my character&#39;s personality, of getting in touch with him. As an actress, I work a lot on emotions.

&nbsp;

What female personality traits do you associate with # 5?

I would say that N &deg; 5 contains the idea of a feminine essence. Associated with a great challenge, that of pleasing yourself above all. But it could just as easily be worn by a man! Basically, when I think of N &deg; 5, I see a being who seeks to be free.

&nbsp;

What are your earliest memories of CHANEL perfumes?

My first &quot;woman&#39;s&quot; perfume was given to me by my maternal grandmother. It was a CHANEL perfume. I remember a bottle so elegant that I loved looking at it in my room. I was a teenager and he reminded me of a world of refinement, which made me dream.

PA2020_01_0082_RGB.jpg

Today you are the new face of perfume N &deg; 5. You embody the image of a fulfilled woman, who fulfills her dreams. Among other things, because you are the French first to win the Oscar for Best Actress in Hollywood. Are you aware of it?

Thanks to my parents, I learned that a dream can come true. It is a great strength that they gave me. This does not prevent me sometimes from lacking in self-confidence. And I am far from being strong on all occasions. But who is? And I learn a lot from my weaknesses and believe in dreams. Even if, in my opinion, the most important thing is the road traveled towards accomplishment, rather than the goal to be reached. And I learned that everyone goes at their own pace and in their own way.

&nbsp;

Who are the women who have been important in your construction?

My mother and my grandmother are some of the important female figures in my life. But I admire all the women who speak out against conventions and established powers. Many women in history have shown us that we should never give up.

&nbsp;

Can you tell us about your relationship with Maison CHANEL?

Fairly early in my acting career, Maison CHANEL supported me in very strong and important moments. It&#39;s a House that has always fascinated me. Whether in the rue Cambon boutique, in Gabrielle Chanel&#39;s apartment or in the CHANEL Perfume Creation and Development Laboratory, I am amazed. When Thomas du Pr&eacute; de Saint Maur - Director of Creative Resources CHANEL Parfums Beaut&eacute; - asked me to collaborate on N &deg; 5, I was very moved. I experienced it as a reunion.

Print1.jpg

And how did you feel when you found Maison CHANEL?

It&#39;s hard to describe, because there is something magical, which only exists in this House. She has a gift for wonder and therefore a gift for wonder. Arriving in such a beautiful House, so steeped in history, could be intimidating. However, immediately, the reception was benevolent. It&#39;s like a dream come true, and maybe I dared not imagine.

&nbsp;

What was your first encounter with Maison CHANEL?

The first fashion show I attended in my life was a CHANEL show. I was very impressed to find myself in this mythical place, rue Cambon, in Paris. I attended a parade full of daring, joyful boldness, loaded with modernity ... A wind blown by Karl Lagerfeld. I realized at that time that CHANEL was a timeless Maison that was part of the movement. Always in turmoil and eager to reinvent itself.

On set of the new Chanel N ° 5 campaign with Marion Cotillard

Recommended posts for you

Fashion

Amanda Seyfried Doesn't Take Herself Too Seriously

Fashion Week

Christian Cowan reinvents fashion through a playful prism

Fashion

The must-have Mary Janes for spring summer 2025 from the Milan and Paris fashion shows

Man

10 Men's Fashion Gift Ideas for Valentine's Day 2025: Style and Elegance to Surprise

Fashion Week

Giorgio Armani, the lesson on elegance with the men's fashion show autumn winter 2025

Around the World

The Danieli: the timeless soul of Venice

Fashion Week

Schiaparelli's Divine Rise with New Haute Couture Collection

Fashion Week

Magliano strikes with the seduction of the Adriatic and the autumn winter 2025 fashion sh