Climate crisis and destruction of nature, which is the most important problem of recent years, is also alarming the fashion industry. 

The &ldquo;carbon footprint&rdquo; debates and climate crisis that have become more widespread all over the world in the recent period are on the agenda of certain groups, mostly environmental activists in our country. The fashion industry has given priority to this issue. When we say sustainable fashion, the first thing that comes to mind is an environmentally friendly design and production ethic that protects animal rights and is highly aware. In recent years, the fashion sector has also become conscious and is taking steps in this regard. Today, it is very important that fashion is sustainable. It is important because, according to research, the carbon effect of the fashion industry is greater than the airline industry. In short, the fashion industry is one of the biggest impacts on pollution in the world. However, it is possible to reverse this situation and to adopt an environmentally friendly consumption approach. For this reason, leading fashion brands and designers are turning their course towards sustainability and working to reduce their carbon footprints. For those who do not know the concept of carbon footprint, we can define the amount of carbon dioxide that an individual produces in nature as a result of human activities. In other words, the measure of the damage caused by human activities to the environment.

In fact, we are all in charge of this situation because of the technological developments that we cannot reach, the globalizing world and our dizzying consumption frenzy. We buy more clothes than usual and wear our old ones less often. This is exactly why we should take responsibility and put our hands under the stone. So how? First of all, there is no single solution or answer. Each of the efforts to protect the environment is a chain and complement each other. Here, as well as fashion brands, the duty falls to us consumers. Consumers should review the way they shop and prioritize the question nasıl How can I shop more sustainably to meet my need to look good and feel good?. In short, we should stop thinking of clothes as disposable and adopt circular fashion principles that treat a garment&#39;s life cycle as a closed loop.

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The fashion world has taken exemplary steps in this sensitive issue, and it seems that it will continue to do so. The fashion pact signed in recent months is the most concrete example of these steps. 32 fashion giants signed the P Fashion Pact &rdquo; agreement at the G7 Summit in France. The agreement aims to eliminate greenhouse gas emissions by 2050, reduce disposable plastics by 2030, and eliminate microfibre pollution from washing of synthetic materials. Promises for more sustainable fashion include adidas Originals, Burberry, Chanel, Giorgio Armani, H&amp;M Group, Inditex, Karl Lagerfeld, Prada Group, Puma, Ralph Lauren, Selfridges Group, Stella McCartney and Tapestry.

A first from GuccI

Gucci stated that he will assume responsibility for environmental pollution caused by the sector with sustainability studies and that carbon usage will be completely neutralized. While the brand gives chance to low-impact alternatives to achieve this goal; launched a series of initiatives on sustainable materials, sustainable resource utilization and production efficiencies. MArka also announced that they will balance greenhouse gas emissions throughout the supply chain.

The Italian fashion house, which takes an environmental step, promises that a radical change will begin from carbon-neutral themed New York Fashion Week to emissions from the transportation of models and to an end to paper invitations.

Marco Bizzarri, CEO of the brand, told The Guardian , &ldquo;According to scientists, the possibility of a &#39;clean world&#39; is getting more and more remote. We must act now .. Gucci will take care not to leave a footprint on transportation and will use wood, a recycled product on the podium. Invitations will be printed on Forest Protection and Surveillance Certificates.

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A pioneer: Gabrela Hearst

Sustainability has always been a priority for the famous brand Gabriela Hearst. Presenting its first carbon-neutral fashion show recently, Hearst took the sustainable fashion concept one step further. Not just designs; The brand, which aims at minimum consumption in transportation and energy, has also made important initiatives in this regard by working with EcoAct, a climate change consultancy firm. Choosing a natural theme in accordance with the fashion show&#39;s process, the brand offered food from farm to table concept in catering. The brand said that it was inspired by the miracles found in nature and made color choices in this direction. In addition, Gabriela Hearst is a pioneer in environmental awareness, donating to the, Our Children&#39;s Trust adına foundation on behalf of each guest to ensure that future generations have a healthy world.

New trend: environmentalism

The sustainability move of the Canadian-based fashion brand Frankie Collective; Brands such as Inditex, Ganni, ASOS and H&amp;M, including Zara, disclose their use of recyclable materials other than sustainable designs; the steps of the design designer Stella McCartney in reducing the carbon footprint in the fashion world; EDUN, a global fashion brand that combines fashion with sustainable living, and all other examples show that these initiatives initiated by the fashion houses are the pioneers of an environmentally conscious movement. This year - and hopefully in the years to come - will be the primary focus of the podiums in environmental fashion. The goal is very clear; environmentalism and social awareness. We are proud to announce that the new color of the fashion world is green; motto is sustainability!

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Conscientious fashion possible

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