French group that owns brands like Louis Vuitton and Christian Dior uses the measure to fight the virus

In the midst of an unprecedented health crisis, the French group <a href="https://www.revistalofficiel.com.br/cultura/grupo-lvmh-doa-10-milhoes-de-euros-para-combater-fogo-na-amazonia">LVMH</a> announces that it is joining forces to fight the coronavirus. The luxury giant will use its perfume and cosmetics factories to produce gel alcohol for French hospitals - especially Paris public hospitals.

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The initiative was released last Sunday. &quot;LVMH will use the production lines of its perfume and cosmetics brands (...) to produce large quantities of gel disinfectants as of Monday,&quot; he said in a statement. &quot;These products will be delivered free of charge to the health authorities&quot;, he added.

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Starting this week, it is expected that around 12 tons of gel alcohol will be produced in the three LVMH factories - which are used for cosmetics and perfumes by brands such as Dior, Givenchy and Guerlain.

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The hope is that the product will help fill the global shortage of sanitizers and slow down the disease that has already exceeded 5,000 cases in France alone.

Coronavirus: LVMH swaps perfume production for gel alcohol for hospitals

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