Rihanna and Kendall Jenner were accused of cultural appropriation. 

Rihanna: Female singer accused of cultural appropriation and disrespect of religion after posting on Instagram and Twitter herself topless pictures, wearing only a satin boxer from lingerie company founded by Savage. X Fenty. It is worth mentioning that on the neck &quot;black diamond&quot; wears a necklace with the image of Ganesha, the sacred god of Hinduism. Reactions include: &quot;Can we stop obscuring religion to make an impact?&quot;, Or &quot;Our religion is not your costume.&quot; However, there are also many opinions that this is the normal part of fashion and culture today. (from Style-Republik.com)

Kendall Jenner: Lighter, the singer was voiced by Diet-Prada for the launch of the techquila line called Drink818 (area code Calabasas - where she distilled the wine). Diet-Prada claimed that she appropriated Mexican culture. Also three years ago, Kendall was scolded in a Pepsi advertising project with the same phrase &quot;cultural appropriation&quot;.

Johnny Depp and Dior: The incident started with the promotion of Dior&#39;s perfume Sauvage with the participation of famous actor Johnny Depp on August 31, 2019. In the past, &quot;Sauvage&quot; (French for wild, barbarian, synonymous with &quot;savage&quot; in English) was often used in America to disdain the Indians. English is the Vietnamese transliteration of the Indian word - the native American way of calling. This action was considered racist and cultural appropriation. After receiving criticism, Dior removed the video from social media channels. On September 1, the fashion company posted another version, not using Indian actors on Youtube.

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So what is cultural appropriation?

This is not the first time the phrase &quot;cultural appropriation&quot; has been mentioned, especially in fashion. On fashion forums, this topic is still a nagging debate that originated many years ago and is now getting hotter with each passing year.

“Fashion has always been a critique of &#39;the rest of the world&#39;; or in other words, how they are dreamed up, because most designers have never set foot in the referenced land ”- said Alice Litscher, professor at Paris&#39; Institut Français de la Mode. 

There are many criticisms of &quot;cultural appropriation&quot; that we can mention. In early 2019, Gucci apologized and removed the product from the entire retail system of a racist-oriented sweater model after being criticized. Katy Perry also made the same mistake when launching designs that emulate black faces on fashion shoes. Prada was also criticized and had to quickly remove the product from the store. Victoria&#39;s Secret was booed for her stylized lingerie designs inspired by many cultures, the most opposed being the Dragon-shaped lingerie performed by Elsa Hosk.

However, the influence of culture on fashion is undeniable. The grave has long been accustomed to Jeanne Lanvin&#39;s kimonos; Elsa Schiaparelli&#39;s passion for oriental culture in &quot;The exotic body&quot;; Paul Poiret&#39;s turban and harem pants. This situation continued throughout the 20th century. Trips to Morocco prompted Yves Saint Laurent to design the Sahariennes, a sandbox bag outfit reminiscent of a journey through the Sahara desert. John Galliano restored Geisha&#39;s make-up, while Jean Paul Gaultier unveiled his African inspired collection in 2005.

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What is the difference between &quot;cultural appropriation&quot; and &quot;cultural influence&quot;?

Dr. Shameem Black from the Department of Research on Gender, Media and Culture at Australian National University, says there are always different types of cultural sharing: &ldquo;There&#39;s a lot of exchange through what we can think of. is the cultural boundary in many parts of the world and in history. &quot; For Ms. Kapoor, fashion is the space where different cultures are honored.

Borrowing from other cultures becomes problematic when historical contexts and cultural sensitivities are ignored. That&#39;s why the Gucci hoods, Chanel boomerangs and the native Victoria&#39;s Secret show hats received strong criticism, for their religious or cultural significance. to a part of the population. Especially when that culture was once enslaved and exploited by European colonialism, and now the European and American brands themselves use it to make a profit.

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How can brands avoid &quot;cultural appropriation&quot; scandal?

Judgment often comes from using or borrowing a culture without respect or consultation with people of that culture. Consultation, collaboration, and at least consideration of the cultural context are essential for designers.

That is also the reason why designers of big brands recently collaborated with local designers or visited local craft factories. At the same time, clothing inspired by a culture should be worn by a model from that culture. Dior is one of the smart brands that has teamed up with many local artisans, artists and researchers on starting any culturally influential collection.

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Lesson: Compiled from Style-Republik, W, L&#39;OFFICIEL

Read more: https://style-republik.com/cu-dan-mang-an-do-cao-buoc-rihanna-chiem-doat-van-hoa-va-khong-ton-trong-ton-giao/

https://style-republik.com/tu-scandal-quang-cao-nuoc-hoa-sauvage-cua-dior-su-nhay-cam-cua-chiem-doat-van-hoa-trong-nganh-thoi- Page/

What is cultural appropriation? Rihanna, Kendall Jenner and Dior's cases explained

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