H&M collaborates with iconic brand Lee to bring positive fashion energy with a 100% recycled jeans collection.

The 130-year-old jean fashion brand marked a transformation with a brand new jean collection in partnership with H&amp;M. The signature oversized designs, inspired by the workers&#39; outfits that make the Lee brand name, combine with the modern approach of H&amp;M designs to create an innovative collection. integrity at every stage of the design and manufacturing process with jean chemical sustainability at the heart of it.

The designs of the collection are proudly presented by H&amp;M as the first ones made of 100% recycled cotton jeans, with 80% of post-industrial waste and 20% post-use waste. There are also non-cotton denim products, instead of artificial sustainable fibers, as well as water-saving dyes and low-impact denim detergents, which are certified. by third parties in terms of lower water, chemical and energy consumption.

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The women&#39;s collection showcases flared and flared jeans for a nostalgic 90s feel, while Lee&#39;s classic Rider jacket is revamped with an oversized look. The denim corset adds a feminine touch to the collection as a whole, while the overalls and outerwear designs are inspired by workers&#39; clothing, and t-shirts are made from materials like bodies. eco-friendly or recycled cotton.

The men&#39;s collection of a worker-style jacket is the focal point of Lee&#39;s authentic wardrobe. Besides, there are 5-pocket jeans made from 100% recycled cotton, or comfortable loose-leg jeans dyed with water-saving drugs and seams. Worker-style overalls, denim hats and tote bags, as well as seasoned t-shirts to complete a sustainable collection.

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This is also the first time H&amp;M has shared Life Cycle Assessment (LCA) data on its official website, publishing water, C02 and energy impact information on each denim outfit, since remains the raw material until the end of its service life. This is considered the biggest step in the process towards sustainable fashion of these two fashion brands.

Besides BST Lee x H&amp;M, there are currently two types of sustainable denim available year round at H&amp;M store. It is organic denim, made from organic cotton and &quot;Close The Loop&quot; denim woven by 20% recycled cotton fibers from H&amp;M used clothing collection activities. . H&amp;M&#39;s goal is to use 100% organic or organic materials

Lee x H&M : a whole new generation of recycled denim

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