Sami Miro: The Vintage Muse
Sami Miro’s story is the fairytale that all the dreamers need to hear when they feel like giving up.
With a master in Global Entrepreneurship at San Francisco’s university, she started to work for a technology start up, but something inside her kept pushing towards something else: a new life that was just waiting for her to gather enough courage to embrace it. Thanked to a leap of faith, turned out the designer’s place was just a couple of miles from her hometown and it was non-other than the city of Angels; LA opened her eyes to millions of possibilities and led Sami on a path that will later become Sami Miro Vintage.
As Sami grew up only with her dad and brother, she never really got into the fashion’s world, wearing during her childhood mostly man’s clothing and vintage.
These two elements stuck with her and created the base of her current style.
The love for vintage bring the designer back to her childhood, when she couldn't afford the same luxury brands as the cool kids in school, she would go shopping second hand clothes and turned them into unique irreplacable pieces, fascinated by their stories and the possibilities to imagine what the old owner would have been like.
How many stories that shirt had already lived? And how many others were waiting to be lived?
As soon as she moved to LA, her style started to capture attentions and many requests for styling celebrities arrived (a job that she never even thought could existed): during one of these jobs, designing a denim patchwork bomber jacket (later become one of her iconic pieces) the idea of having a personal brand came to life.
Sami Miro Vintage was created 10 days later.
SMV is a sustainable clothing company that despite having achieved international fame and love by superstars like the Kendall Jenner, Bella and Gigi Hadid and Selena Gomez (who wanted Sami to redesigned her Revival Tour throughout Asia. Selena asked her to transform her stage looks every show, in order to explore a new stylistic image and also styled for everyday appearances, airport looks, intermediate shoots and nightlife, totaling over 30 looks in 12 days. The singer black cropped jeans jacket with green Champion’s pants and Converse is still our #airportgoal), has never left behind its ethical ideals and the needs to revolutionize classic for something more particular, unique and sustainable.
The eco-sustainability side of the brand is paramount for Sami, and she isn't afraid to show it: her first drop was called EcoTerror followed by Global Warning is not a hoax.
As the designer says: “The goal is to show the world that Sami Miro Vintage is, yes, aesthetically pleasing, but it’s also to shed light on the fact that it’s both possible and necessary to be simultaneously eco-conscious, as well as fashion-forward”
In this perspective, was also born the collection with Heron Preston called “Natural Disaster”, a series of 35 hybrid pieces (men-woman) made by mixing together denim with silk, presented at the Paris Men’s Fashion Week 2020.
It is no coincidence the presence of denim in the collection with Heron Preston: it's actually Sami's true love (together with jagged crop cut and a little masculine’s touch in every piece)
A vulcano of ideas, Sami never stops, seizing the opportunities to make SMV more famous and to spreads her ideas all over the world.
Tall, beautiful, self-confident, she became model of her own collection and style icon, but it’s not just for her beauty that we think higly of this girl: willful and smart she was chosen to be a part of The Force is Female Nike campaign in 2018 with five other “badass women in Los Angeles” all making moves in their respective industries proving the world that woman can do everything and everything is possible if you overcome fear of failure.
This girl is the perfect example of how hard work, dedication and blindy trust in your dreams can lead you into the right direction.
In conclusion, it’s nearly impossible to put into words Sami’s style: so unique, personal and unrepeatable, every single one of her looks tell a different story and maybe that’s the only suggestion to follow when it comes to take inspirations from the designer: choose a story to tell and don’t be scared to scream it out loud
