Cactus: The Wild Side of Cartier
When it comes to creativity, the world of jewelery continues to make nature its source of inspiration. The house of Cartier has surprised us by veering away from the clichés and drawing its inspiration from a plant that is known for its hostility and strength in the face of harshness. Yet, it is in the cactus' fascinating complexity and chic aesthetic that Cartier has found the poetic translation of female duality. Much like the modern woman who withstands a daily beating of running from meeting to meeting, from meeting to rendez-vous and having lunch for dinner, it is at night that these plants—that we already so admire—choose to cover themselves with flowers. The versatile designs of these jewels are, thus, both a reflection of concept and a necessity.
Perhaps the true success of this collection is its ability to merge rebellion and elegance both naturally and without compromise—something best embodied by Roman beauty Mariaclara Boscono, the muse of the Cactus campaign of Cartier. With an assured look, the model portrays a sophisticated woman in a series of absurdist moments, and the resulting Dada-esque campaign breaks the norms of luxury film. This is yet another way that the Cartier's new collection differs itself from the vast world of haute-joaillerie.
