Boss collaborates with a superhero

New year, new ambassador for BOSS . 2021 begins with a bang for the brand that announces as its first global brand ambassord nothing less than the hero Marvel Thor, Chris Hemsworth . The choice of the actor is not accidental: Chris, in addition to perfectly embodying the image of the modern man, self-confident but at the same time accessible, has already collaborated with Boss: in fact, since 2017, he has been the face of the perfume advertising campaign Boss Bottle. The final project of the brand is to define a coherent image with a single ambassador for different products.

Surfer, sarcastic and environmentalist, Chris, 37, is the perfect example of the modern actor: he lives away from the spotlight in his home in Byron Bay, spending his days with his family with his wife Elsa Pataky (together for more than ten years ) and their three children, and using social media as a pillar in the revolution to safeguard the planet, drawing attention to climate change and the protection of endangered species. Its 46 million followers are already trampling to find out more about the collaboration: the first campaign in which the King of Thunder will be the protagonist will be launched this spring together with a sustainable capsule collection. Chris states: "I 've been a huge BOSS fan for a long time, so I'm really happy to represent him as a global ambassador. I'm looking forward to working more closely with the entire BOSS team ."

We just have to wait curious what will be.