Burberry is no stranger to supporting youth communities: in addition to numerous programs that include different experiences to bring young people closer to the world of art and culture, this year, after launching the Burberry Foundation Covid-19 Community Fund project in for those affected by the crisis, funding food banks and vaccine research, the brand announced that its creative arts scholarship program would be expanded globally. But in a moment of difficulty like the present one, we must never stop and Burberry hasn&#39;t. The fashion house presented a new collaboration together with one of the hottest sports figures of the moment: Marcus Rashford .

The footballer, Manchester United&#39;s main striker, has always been an activist against child food poverty experienced on his skin. Raised in Wythenshawe, south of Manchester, Rashford is no stranger to the sufferings of scarcity and all the consequences it brings: in a moving letter published on social media dedicated to himself 10 years ago, he recounts the sleepless nights spent together to the mother (&quot;One day those football players who idolaters will be overtaken by a greater hero. A hero who goes by the name of mother &quot;) the difficulties of not having money to buy food and above all, of how youth centers are were a source of salvation for him, welcoming him with open arms and making him part of a real family &ldquo; but never forget that stability and consistency are two of the most precious values you will ever experience. The youth centers you visit today on Mondays, Wednesdays and Fridays will prove crucial to all the greatest gifts you will receive in life: your friendships, your discipline, your respect and compassion for others . &quot;

Thanks to this ethic and his social commitment (which in the summer of 2020 alone raised about 20 million pounds for the distribution of food together with the charity FareShare) that Burberry chooses him as a witness for the new charity project in the fight against poverty and in defense of school education. The brand will therefore continue to provide donations to FareShare by funding over 200,000 meals distributed among 11,000 non-profit associations and community groups across the UK. Specifically, in London Burberry will work with London Youth , a social and educational organization that supports a network of 600 community organizations, while in Manchester, it will support the Norbrook Youth Club and the Woodhouse Park Lifestyle Center , youth centers that played a role essential in the life of the footballer.

&quot;Your voice, your location, your family, your community and friends, everything matters. Whenever you feel like you have very little, know that there are always people willing to give. Just look at those wide open doors. who welcome you for a snack or a chat. If I had to ask you one thing, it would be this. Please, never go to bed feeling like you don&#39;t have a role to play in this life because, believe me when I tell you, the possibilities are endless &quot;

Marcus Rashford

Burberry and Marcus Rashford join forces supporting young people around the world

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