James Long's chromatic pop is a hymn to the joy that finds its most beautiful realization in color

James Long appears increasingly at ease in the pop universe of Iceberg , continually reworking the heritage of the Italian brand.

His spring summer 2020 collection is dressed in neon shades, interrupted here and there by the graphic prints of Peter Blake , continuing the contamination between art and fashion that has made the history of Iceberg since the 70s.

Sportswear and tailoring speak the same common language, through continuous chromatic references and contagions of fabric. It is a cloissonisme not only of colors but of styles, which continues to give the Italian brand a new, sparkling and energetic vitality.

The first releases are dedicated to the collaboration Iceberg x Peter Blake , the &ldquo;Art Denim&rdquo; capsule of the brand, whose unmistakable blaze of pop-art graphics spills over into total looks composed of shirts and trousers, but also on mini dresses and simple knitwear .

The young rebels of Iceberg

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