Have the influencers in the flesh gone out of fashion? We ask this as we scroll through Noonoouri's Instagram profile photos, the new model and virtual influencer loved by all brands.

She is 18, she is 1.50 high, she lives in Paris and is interested in beauty, fashion, luxury, travel, lifestyle, art and social issues. Noonoouri is the new 2.0 digital icon of the fashion system. After the phenomenon of <a href="https://www.instagram.com/lilmiquela/"> </a> <a href="https://www.instagram.com/lilmiquela/">Lil</a> Miquela and Apple&#39;s Memoji present on everyone&#39;s iPhones, Noonoouri is perhaps the best example of how a digital product can become pure reality. The avatar has a decidedly oriental look with kawaii traits and on Instagram has more than 320,000 followers. 
A real model represented by <a href="https://www.imgmodels.com/">IMG Models</a> that all brands are engaging for their advertising campaigns. Digital creation was realized through the animation and 3D moderation of Joerk Zuber , Creative Director of Opium (a German branding and design agency) taking as a reference Kim Kardashian and Naomi Campbell . 
He had started with an invitation from Maria Grazia Chiuri for the takeover of <a href="https://www.lofficielitalia.com/fashion-week/dior-cruise-collection-2020">Dior&#39;s Cruise 2019 fashion show</a> and now he has collaborated with everyone during Fashion Weeks: for <a href="https://www.lofficielitalia.com/fashion-week/versace-spring-summer-2020-jennifer-lopez">Versace</a> he wore Jennifer Lopez&#39;s Jungle Dress , for the Maison Valentino wore the clothes that they showed at <a href="https://www.lofficielitalia.com/fashion-week/i-migliori-look-di-primavera-2020-di-parigi-dalla-passerella">Paris Fashion Week</a> . Noonoouri has never been observed and has been photographed alongside Carine Roitfeld , Chiara Ferragni from <a href="https://www.lofficielitalia.com/fashion-week/philosophy-lorenzo-serafini-spring-summer-2020">Philosophy</a> , Zendaya from <a href="https://www.lofficielitalia.com/moda/lewis-hamilton-designer-per-tommy-hilfiger">Tommy Hilfiger</a> and <a href="https://www.lofficielitalia.com/moda/kendall-jenner-campagna-reserved">Kendall Jenner</a> on the Versace catwalk. 
 
Here is a selection of images collected by the official <a href="https://www.instagram.com/noonoouri/">@noonoouri Instagram</a>

Noonoouri and Carine Roitfeld

Together with Zendaya from Tommy Hilfiger in Milan

At the Green Carpet dressed <a href="https://www.lofficielitalia.com/fashion-week/nella-pampa-argentina-con-genny-db65bbb1-9ddf-46e1-9ae0-06f14905d851">Genny</a>

Noonoouri in <a href="https://www.lofficielitalia.com/fashion-week/the-attico-primavera-estate-2020">The Penthouse</a> x Luisa Via Roma

<a href="https://www.lofficielitalia.com/moda/lewis-hamilton-designer-per-tommy-hilfiger">Lewis Hamilton x Tommy Hilfiger</a> and Noonoouri

Together with Kim Kardashian and Winnie Harlow <a href="https://www.lofficiel.co.uk/fashion-week/thierry-mugler-spring-summer-2020-fashion-show-paris-fashion-week">Thierry Mugler</a>

Noouri in <a href="https://www.lofficielitalia.com/fashion-week/Paris-fashion-week-valentino-spring-summer-2020">Maison Valentino</a> during the PFW

Together with <a href="https://www.lofficielitalia.com/moda/kendall-jenner-campagna-reserved">Kendall Jenner</a> from <a href="https://www.lofficielitalia.com/fashion-week/versace-spring-summer-2020-jennifer-lopez">Versace</a>

The identikit of Noonoouri

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