Mary-Kate and Ashley Olsen, who started their careers in just 9 months, grew up on television screens. Titled the world’s most famous twins, the Olsen sisters grew up and, after saying goodbye to the filming stage, immersed themselves in the fashion industry. Step by step, the twins transform the meaning of luxury fashion and do so extremely subtly, leaving their famous surname aside.

1987 marked the early debut of Mary-Kate and Ashley Olsen in the legendary TV series Full House. Sisters, who became part of the entertainment world as a child, gradually became the stars of television screens, so a whole generation of fans grew up watching them. Charismatic girls were loved by viewers around the world. It was this that led to the Olsen sisters developing a peculiar phenomenon in their early childhood, beginning to build the empire of their name. The 6-year-old twins have already produced various TV projects, become owners of the company Dualstar, which has brought millions of dollars, and the photo of the girls on any product has led to huge sales.

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Probably the most obvious way fans around the world could touch and as if identify with their goddesses was through clothing and accessories. At the age of 12, together with the US trade giant Walmart, the twins presented their clothing line, and many joint collections with various brands were created. Still, co-designed clothing or accessory lines to meet the temporary needs of young fans around the world marked only the early beginnings of a serious twin journey to the fashion industry olympic. In 2004, the Olsen twins starred in the last joint film and, although they could still be seen separately in episodic roles, fashion gradually became a top priority for the Mary-Kate and Ashley twins.

The twins growing up under the magnifying glass were constantly in the spotlight of photographers and paparazzi. The status of the stars was supplemented in early adolescence by the title of the so-called fashion icons. The unique personal style with massive silhouettes and elements of bohemian aesthetics and the creation of unique rules naturally attracts attention to this day. Olsen twins, even at the prestigious Met Gala party, choose to ignore the official theme every year and choose vintage, theatrically bohemian costumes for the fashion party.

Ignoring short-term trends for more than a decade, the Olsen twins not only formed a distinctive sense of aesthetics, but at the same time seemed to manifest a new trend in luxury fashion that took shape in 2006 with the creation of the brand The Row . Mary-Kate and Ashley, who have decided to explore the importance of functionality in the context of luxury fashion, are associated with more than one fashion brand or project. Still, it should be acknowledged that The Row, which embodies modern elegance and extremely high quality standards, can be considered the most important statement of the Olsen twins about their status as designers in the global fashion industry.

As they began to develop The Row more and more seriously, Mary-Kate and Ashley chose to leave their famous last name aside, not become part of social networks, and base their brand strategy on a distinctive fashion philosophy that states that luxury must make life easier. Starting with a plain white T-shirt, Olsen Twins has expanded its range, focusing on timeless aesthetics, functionality and exceptional quality. The Row products are made of extremely high quality Italian materials and the entire production process is carried out in the USA.

Back in 2010, when talking about the first resort collection, in which the sisters Olsen chose Lithuanian Julija Steponavičiūtė, the designers directly named what they think are the necessary conditions for a successful luxury brand: &ldquo;The most important thing is the fabric, shape and how a person feels . &rdquo;By adding to these simple rules the ability of designers to interpret classic elements of style, design flawless costumes, and play with proportions and shapes, we have an explanation of how and why the brand has become successful in the eyes of both customers and fashion critics. In 2015, The Row was recognized as the strongest brand in the women&rsquo;s clothing design category at the CFDA awards, and in 2018 and 2019, designers triumphed in the accessories category.

Twins, who rarely appear in public at the moment, create an image of mystical creatures. Mary-Kate and Ashley barely share the interview and, by choosing a strategy to prevent The Row brand from becoming hostage to their celebrities, are slowly but surely changing the face of luxury fashion. The twins create the aesthetics of luxury by ignoring the predictions of fashion trends and presenting their created clothes and accessories in spaces that not only allow you to focus on the garment, but also provide an opportunity to feel a different magnificence of luxury. The designers presented the 2020 winter season collection in a space where timeless garments were combined with sculptural installations by legendary U.S. artist Beverly Pepper. Located in Los Angeles, New York and London, The Row&rsquo;s physical stores are reminiscent of art galleries that blend fashion, works of art from different stylists and decades, and exceptional interior details.

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The design presented by Mary Kate and Ashley Olsen and The Row brand are shrouded in a sense of interdisciplinary luxury that the twins have been able to create by completely distancing themselves from their name. Not feeling nostalgic for the past and not covering their status as fame, Mary-Kate and Ashley quietly but extremely successfully shape their contribution to the fashion industry.

Mary-Kate and Ashley Olsen: the twins who have movies and fashion's world in their hands

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