PANGAIA delivers first physical brand experience at the iconic Selfridges department store 

For those who are massive fans of <a href="https://thepangaia.com" target="_blank">PANGAIA</a>, this might be one of the best news ever. The brand that founds its core in sustainability,&nbsp;recycled materials and Earth&#39;s salvation it&#39;s finally bringing its visions to life, physical life. The brand opens today&nbsp;its first physical brand experience,&nbsp;created in partnership with&nbsp;Selfridges. From today the customers will have the chance of visiting the London pop-up in line with the new government guidelines.&nbsp;

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More than a simple Pop-up at the iconic Selfridges department, the new PANGAIA temporal store will give the public a real-life-changing experience.&nbsp;

With a clear focus on the brand&#39;s chores of values and ethics, the experience transports guests on a journey of discovery of all the different aspects and thematics that PANGAIA has at heart. Bright, luminous and colourful, people will enter the structure and follow circulate movements around seven chambers, &nbsp;guided by the changing lights created by a giant prism. What will the public learn through their mystical journey? To put it plainly, PANGAIA&#39;s vision, to try and put it more poetically, all the limitless possibilities that can be achieved through materials science and innovation, as well as all the positive impact created thanks to these products.&nbsp;

SELFRIDGES PANGAIA CORNER SHOP 2021 (5).jpg

SELFRIDGES PANGAIA CORNER SHOP 2021 (6).jpg

Why do we think it&#39;s an unmissable opportunity to visit the store (more than once)? First of all, PANGAIA&#39;s products are for every day and everyone.&nbsp;Comfortable to wear, easy to style, they are the solutions to all your fashion&#39;s problems. After spending more than a year locked in our houses, it&#39;s not so easy to abandon tracksuits and&nbsp;comfy hoodies but at the same time, it&#39;s hard to ignore the thirst we have for stylish&nbsp;clothes.&nbsp;Buy your favourite matching set at the London Pop-Up: you&#39;ll be cool, cosy and eco-friendly, all at once. Second of all, it&#39;s never wasted a day spent getting to&nbsp;know more about sustainability, breakthrough textile innovations and new technology that&nbsp;aims to solve an environmental problem of the fashion/apparel &amp; nature industry. This attention to reusable material isn&#39;t only reserved for clothes, even the design of the store is set to focusing the attention on recycled. Talking about physical space, the design is rooted by the brand&#39;s attention on the number seven: seven chambers to visit, seven are&nbsp;the colours of the rainbow, which creates a spectrum of hues and emulates feelings of hope and joy, the different lights generates by prism-like glass and the walking space that trasforms every area in a chance of meditative reflection on sharing and being together.&nbsp;

PANGAIA&nbsp;new Pop-up store in London is a place for all humankind: those who feel like they belong with&nbsp;hoodies and track pants and those who are fighting against fash-fashion and support eco-friendly brands. No matter which side are you on or which fashion needs you have to take care of, PANGAIA has the right item you are looking for. The range of products curated together with Selfridges, speaks both to&nbsp;the brand&#39;s focus on high-tech naturalism and innovation through science and to all the guests&#39; desires. Apart from the classic items that made the brand worldwide famous, like sweatshirts, pyjamas and sneakers, each week PANGAIA will&nbsp;refresh the space with new product offerings paired with surprise introductions such as PANGAIA chocolate, notebooks and a special partnership with Ocean Bottle.

Who&#39;s ready to jump on board with all the PANGAIA&#39;s pop-up store news?

PANGAIA's World is Brought to Life at Selfridges

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