L'OFFICIEL is embracing the metaverse by collaborating with The Sandbox on a new virtual space that brings our century-old history to the digital age.

L&rsquo;OFFICIEL&rsquo;s Land has arrived on The Sandbox, and this image is a sneak preview. Part of L&rsquo;OFFICIEL&rsquo;s launch into the future and created by Benjamin Eym&egrave;re, Chief Metaverse Officer of AMTD group together with the founders of The Sandbox, a decentralized virtual space that has previously collaborated with brands like <a href="https://www.lofficiel.co.uk/fashion/gucci-hacker-project-balenciaga-holiday-campaign" target="_blank" rel="noopener">Gucci</a>, <a href="https://www.lofficiel.co.uk/fashion/beyonce-new-ivy-par-collection-with-adidas" target="_blank" rel="noopener">Adidas</a>, and more, this virtual space was born from a widening digital frontier, and the challenge presented by finding a new way to convey editorial content.
Inspired by sci-fi films like <a href="https://www.lofficiel.co.uk/film-tv/timothee-chalamet-confirms-dune-part-two-instagram-zendaya-movie" target="_blank" rel="noopener">Dune</a> and Total Recall, the space opens up a dialogue between different worlds, translated into a unique desert landscape by Renaissance NFT. The L&rsquo;OFFICIEL Land acts as an open-air exhibition, a digital theater in which to give new life to content created throughout our 100 years of history, as well as to that which is still to come.

&ldquo;Together with The Sandbox, and under the leadership of AMTD Idea, L'OFFICIEL will push the boundaries of media and entertainment," says Eym&egrave;re. "Web3 is the opening of a new door, and we are thrilled to conquer this new world together with our friends, creators, and designers of this new universe. This partnership is entirely in line with AMTD&rsquo;s belief in the power of connectivity, illustrating the great potential Web3 and the <a href="https://www.lofficiel.co.uk/fashion/metaverse-fashion-week-know-all-about-new-fashion-week-that-came-with-everything" target="_blank" rel="noopener">metaverse</a> provides in these fields.&rdquo;
L'OFFICIEL Land is the kick-off to the magazine&rsquo;s newest Metaverse Issue which focuses on luxury fashion's space in Web3 and how the <a href="https://www.lofficiel.co.uk/pop-culture/celebrities-joining-the-crypto-art-craze" target="_blank" rel="noopener">NFTs</a> and digital artists are taking over the art world by encouraging brands to embrace virtual reality.
"L'OFFICIEL continues to stay at the forefront of the latest fashion trends by acquiring a LAND in The Sandbox and creating a bridge between its audience and the innovators who are building Web3," said S&eacute;bastien Borget, COO and Co-Founder of The Sandbox. "At the crossroads of generations, between experimentation and a new format of entertainment, the Metamonth event is a first page in the annals of digital fashion, which we are proud to write with L'OFFICIEL."

&ldquo;Web3 empowers us to create a new format of community-based entertainment and self-expression that is more immersive and social,&rdquo; said Arthur Madrid, CEO and Co-Founder of The Sandbox. &ldquo;In The Sandbox, we are building a metaverse with a high cultural mission, while L'OFFICIEL represents over <a href="https://www.lofficiel.co.uk/trips/moet-and-chandon-lofficiel-100-year-champagne-celebration" target="_blank" rel="noopener">100 years of fashion culture</a>. It&rsquo;s exciting to build the future of media together with such a distinguished brand.&rdquo;

The Sandbox Launches L'OFFICIEL Land

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